You know Cassandra right? The ancient Greek Princess who was given the ability to predict the future, with one catch; nobody believed the predictions she made.
That’s how it can feel to be an employer branding advocate sometimes.
You know employer branding is where the future lies, but your bosses won’t believe you.
Here are 5 top tips to convince anyone in your company of that employer branding is worth investing in.
1. Seek to understand management’s objectives. Understanding their collective and individual goals will help you present a business case that meets their needs.
2. Create a financial case that lines up with their objectives. The key is to work backwards from the main objectives that your executive team holds dear. If talent attraction is the main objective, make your case based on quality of hire. If retention is their problem make it based on engagement. If productivity is more important then tailor it to employee engagement and staff morale.
>> Click here << for a table outlying the ROI of employer branding on hiring
3. Discuss, don’t present. Start by asking questions that seek to understand what they are looking to achieve. Then transition by saying, “If I could show you how to meet those objectives efficiently and effectively, would you be interested in learning more?”
4. Support your argument with real life case studies. This will help you answer the potential question, “This all sounds good in theory. How do you know it will work?”
5. Be ready for when they say yes. Have your high level plan ready, an overview of the next steps, timeframes, and required resources.
We hope this helps! If you are successful with convincing those pesky higher-ups of the importance of employer branding, don’t forget to get your company listed as a great place to work on TalentRocket.