Building Your Employer Brand With Instagram

With over 150 million users, 16 billion photos shared, and 1 billion likes happening each day, the photo-sharing and editing platform is one of the most engaging channels on social media.

Why Instagram

Ok we admit it; we love Instagram. Not only is it a great way to share pictures of dogs, cats and our favourite food. It’s also a brilliant tool for showcasing your company culture. Rather than try and reinvent the wheel, Talent Rocket uses an Instagram plugin to showcase company culture on our profile pages.

Why this is better than uploading a load of photos

Company culture changes over time. Employees change over time. With Instagram your Talent Rocket profile stays current. Dynamic pictures of the team, office and culture keep your followers engaged.

Click on Cath Kidston’s Talent Rocket profile below as an example:

Employer branding

What else is great?

Instagram selfie

The boys in finance hadn’t got to grips with the whole selfie thingy…

Instagram is a social network so in theory multiple people can have access to your company account. This takes the burden away from one person posting content on behalf of the company. Less command and control and more collaboration can only be a good thing. All of our employees can upload pictures of their working day to our company account – it’s great to see what’s going on at Talent Rocket HQ.

What’s the big idea?

Potential candidates want to know what your company culture is like before following you. Updating your company page with ‘culture content’ keeps your followers engaged with your employer brand. Soon we’ll be adding a #hashtag so that any authorized employee can #hashtag an image and it will automatically pull through to your company page. Not only this but your followers will soon be getting their very own ‘culture feed’ which updates them on any new pictures, videos and tweets from your company. Pretty neat huh?

Ok we still haven’t convinced you?

Don’t want to open up an Instagram account yourself? You can send us up to 10 photos and we can host them on a temporary Instagram page for you. It’s less dynamic, but it’s a start…

Want to be known as a great place to work?

Create your company page today and start building a community of future employees.

Email for more information

Read more about awesome company culture ideas here